I'm From Rice Serum is a Korean skincare product that is formulated with rice extract as its key ingredient. This serum is designed to provide deep hydration and brightening effects to the skin. It is a lightweight, fast-absorbing formula that is suitable for all skin types.The rice extract used in this serum is derived from the Yeoju region of South Korea, which is known for its high-quality rice crops. The extract is rich in amino acids, vitamins, and minerals, which help to nourish and strengthen the skin's barrier. This serum also contains niacinamide, which is known for its brightening properties, as well as adenosine, which helps to reduce the appearance of fine lines and wrinkles.Overall, I'm From Rice Serum is designed to provide the skin with a boost of hydration while brightening and improving the skin's texture and tone.