Anua Skincare Products in Bangladesh

Anua is a South Korean skincare brand that built its reputation on one ingredient: heartleaf. Founded in Seoul, the brand focuses on simple, ingredient-led formulations with high concentrations of botanical extracts. Most Anua products contain 70% to 80% of a single hero ingredient, which is unusual in a market where ingredient lists tend to be long and difficult to read.

The brand is best known for its Heartleaf 77% Soothing Toner, a product that has sold millions of units globally and won Olive Young Awards in South Korea. Beyond heartleaf, Anua also works with peach extract, rice, niacinamide, azelaic acid, PDRN, and ceramides across its product lines.

If you are looking for Anua brand products in Bangladesh, Korean Shop Bangladesh carries the full range. From cleansing oils and toners to treatment serums and moisturizers, you can shop with Cash on Delivery available across the country.

About Anua Brand

Anua's approach to skincare is built on a principle the brand calls "skinimalism." Fewer products, fewer ingredients, better results. Each product focuses on one or two hero actives at high concentrations, so you know exactly what is doing the work.

The heartleaf used in Anua products comes from Ulleung Island off South Korea's east coast. The brand chose this source because the plant grows larger and contains higher concentrations of active compounds in that environment. Heartleaf (Houttuynia Cordata) has a long history in traditional Korean medicine for its anti-inflammatory and antibacterial properties.

Anua developed its own compound called Quercetinol, extracted from the core of heartleaf. Quercetinol is designed to amplify the soothing and barrier-strengthening effects of the raw extract. This proprietary ingredient appears across the Heartleaf product line.

Beyond heartleaf, the brand builds distinct product lines around other specific ingredients. The Peach collection uses Jeju peach extract for brightening. The Rice collection uses rice extract for hydration and glow. The Niacinamide + TXA range targets dark spots and pigmentation. The Azelaic Acid line addresses redness and texture. The PDRN Hyaluronic collection focuses on deep hydration and barrier support.

Products avoid artificial fragrance, parabens, and harsh alcohols. The formulations are dermatologically tested, and the Heartleaf line uses EWG Green-grade ingredients. Most products in the range are vegan-friendly.

Why Is Anua Brand Popular?

Anua became one of the fastest-growing Korean skincare brands because its Heartleaf 77% Soothing Toner delivered visible calming results on sensitive and redness-prone skin at an accessible price point. The product went viral on TikTok and through beauty communities, and that single toner brought global attention to the brand's ingredient-focused philosophy.

A few things behind the popularity:

• One hero ingredient per product line. When a toner has 77% heartleaf extract or a serum has 10% niacinamide + 4% TXA, you can trace results directly to the active. That transparency is rare.
• Products that work in humid climates. The textures are lightweight, water-based, and fast-absorbing. In Bangladesh's heat, that matters. Nothing feels heavy or sticky.
• Accessible pricing. At BDT 500 to 3,500, Anua sits below many competing Korean brands while using comparable or higher concentrations of active ingredients.
• Range covers multiple concerns. Redness, acne, pores, dark spots, dullness, dehydration, barrier damage. Each concern has a dedicated line rather than one product trying to do everything.
• Clean formulation standards. No artificial fragrance, no parabens, no harsh alcohols. Dermatologically tested and non-comedogenic in the Heartleaf range. That combination of clean and effective appeals to sensitive skin users.

Key Benefits of Anua Products

• High-concentration botanical extracts. Products typically contain 70% to 80% of a single hero ingredient. The Heartleaf 77% Soothing Toner and Heartleaf 80% Soothing Ampoule deliver concentrated doses of their active rather than trace amounts.
• Formulated for sensitive and reactive skin. The Heartleaf line is dermatologically tested, hypoallergenic, and non-comedogenic. Anua avoids common irritants like synthetic fragrance, parabens, and drying alcohol. This makes the products practical for skin that reacts to most things.
• Ingredient-specific product lines. Heartleaf for soothing, Peach for brightening, Rice for hydration, Niacinamide + TXA for dark spots, Azelaic Acid for redness, PDRN for deep repair. You pick the line that matches your concern instead of guessing.
• Lightweight, humidity-friendly textures. Toners, serums, and mists absorb quickly and do not leave a film. For daily use in Dhaka's weather, this is a practical advantage.
• Proprietary Quercetinol technology. Anua's in-house compound extracted from heartleaf cores amplifies soothing and barrier-strengthening effects beyond what standard heartleaf extract delivers.
• Affordable entry point for K-beauty. At BDT 500 to 3,500, the brand offers trial-friendly mini sizes alongside full-size products. You can test a 40ml toner or a 10ml serum before committing to the full size.

Anua Products Price in Bangladesh

Here is the current price list for Anua products available at Korean Shop Bangladesh. Prices are subject to change based on availability and promotions. Check the product page for the latest pricing before ordering.

Anua products in Bangladesh range from BDT 500 to BDT 3,500. Mini and travel sizes (10ml, 20ml, 25ml, 40ml) start at BDT 500 to 700, making them accessible for first-time users who want to test a product before buying the full size. Full-size toners, serums, and creams generally fall between BDT 1,800 and 2,500. Check the Anua collection page for current stock and pricing.

Anua's Goal for Skincare

Anua wants to simplify skincare. The brand's core belief is that effective routines do not need 12 products with ingredient lists you cannot pronounce. Each formula centers on one proven active at a high concentration, so you get direct results without layering unnecessary steps.

The brand also prioritizes ingredient sourcing. The heartleaf comes from Ulleung Island. The peach extract comes from Jeju Island. Rice is sourced locally in South Korea. This sourcing approach ties the products to specific natural environments and agricultural traditions rather than generic "natural" claims.

At Korean Shop Bangladesh, we carry Anua because the brand's lightweight textures and gentle formulations are well suited to Bangladesh's climate and the skincare concerns our customers ask about most: redness, acne, dark spots, oiliness, and dehydration.

Popular Product Categories of Anua Brand in Bangladesh

1. Cleansing Oils

The Heartleaf Pore Control Cleansing Oil is one of Anua's best sellers globally. It dissolves sunscreen, makeup, and excess sebum without clogging pores. The non-comedogenic formula uses sunflower oil and heartleaf extract, and it emulsifies cleanly with water. Available in 200ml and a 20ml mini for trial. The Mild version is lighter for those who prefer less oil in their first cleanse. Use this as the first step of double cleansing.

2. Cleansing Foams

The Heartleaf Quercetinol Pore Deep Cleansing Foam works as a second cleanser. It uses Quercetinol, BHA, and Niacinamide to clean pores, control oil, and smooth texture. Available in 150ml and a 25ml travel size. Good for oily, combination, and acne-prone skin types. Pair it with the cleansing oil for a complete double-cleanse routine.

3. Toners

Anua's toner range covers different skin needs. The Heartleaf 77% Soothing Toner is the brand's signature product. It contains 77% heartleaf extract and calms redness, balances pH, and hydrates without heaviness. The Rice 70+ Glow Milky Toner uses 70% rice extract for hydration and a natural glow. Both come in 40ml mini and 250ml full sizes. Apply after cleansing by patting gently into the skin or using a toner pad.

4. Serums

The serum range covers different skin concerns with targeted formulations. The Niacinamide 10% + TXA 4% Dark Spot Correcting Serum targets pigmentation and uneven tone with a dual-active approach. The Azelaic Acid 10 Hyaluron Redness Soothing Serum addresses redness and texture with 10% azelaic acid plus hyaluronic acid. The Peach 70% Niacin Serum focuses on brightening with peach extract and niacinamide. The 7 Rice Ceramide Hydrating Barrier Serum repairs the moisture barrier with rice ceramides.

5. Moisturizers

The Peach 77 Niacin Enriched Cream brightens and hydrates with 77% peach extract and niacinamide. The 3 Ceramide Panthenol Moisture Barrier Cream focuses on barrier repair with three ceramides and panthenol. Both creams are lightweight enough for Bangladesh's humidity while still providing lasting moisture.

6. Mists

The PDRN Hyaluronic Acid Hydrating Capsule Mist uses PDRN and hyaluronic acid for on-the-go hydration and barrier support. Works over bare skin or over makeup as a midday refresher.

Key Ingredients Used by Anua Brand

• Heartleaf (Houttuynia Cordata) Anua's signature ingredient, sourced from Ulleung Island. Heartleaf has documented anti-inflammatory and antibacterial properties used in traditional Korean medicine for centuries. It may help calm redness, soothe irritated skin, and support barrier function. Found at 77% to 80% concentration in the Heartleaf toner and ampoule. Well tolerated by sensitive and acne-prone skin.
• Niacinamide (Vitamin B3) Used at 10% concentration in the Dark Spot Correcting Serum and across the Peach line. Niacinamide can help regulate oil production, fade dark spots, strengthen the moisture barrier, and even out skin tone. It works across skin types and pairs well with most other actives.
• Tranexamic Acid (TXA) Used at 4% alongside Niacinamide in the Dark Spot Correcting Serum. TXA blocks the signal that triggers excess melanin production, making it effective for post-inflammatory hyperpigmentation and stubborn dark spots. It does not cause photosensitivity, so morning and evening use is safe.
• Azelaic Acid Used at 10% in the Redness Soothing Serum. Azelaic acid reduces redness, calms inflammation, improves skin texture, and has mild antibacterial properties. It is one of the gentler acids available and works well for rosacea-like redness and acne-related inflammation.
• Hyaluronic Acid Present across multiple product lines. A humectant that holds water in the skin. Anua uses it alongside other hydrating ingredients to boost moisture retention. Works for all skin types.
• PDRN (Polydeoxyribonucleotide) Used in the PDRN Hyaluronic Acid Hydrating Capsule Mist. PDRN supports skin repair and regeneration. Research suggests it may help improve hydration, reduce inflammation, and support collagen production.
• Ceramides Used in the 3 Ceramide Panthenol Moisture Barrier Cream and the 7 Rice Ceramide Hydrating Barrier Serum. Ceramides are lipids that form the skin barrier. When the barrier is weakened, ceramide-containing products can help restore it. Dry, dehydrated, and sensitive skin types benefit the most.
• Panthenol (Pro-Vitamin B5) Found in the 3 Ceramide Panthenol Moisture Barrier Cream. Panthenol attracts and retains moisture, soothes irritated skin, and supports healing. One of the gentlest hydrating ingredients available.
• Quercetinol Anua's proprietary compound extracted from heartleaf cores. Quercetinol amplifies the soothing and barrier-strengthening effects of standard heartleaf extract. Found in the Heartleaf Quercetinol Pore Deep Cleansing Foam.
• Rice Extract Used at 70% concentration in the Rice Glow Milky Toner and the 7 Rice Ceramide Serum. Rice extract provides hydration, brightening, and a subtle glow. It is a traditional Korean beauty ingredient with a long history of use.
• Peach Extract Sourced from Jeju Island. Used at 70% to 77% in the Peach line. Peach extract provides antioxidant benefits, supports brightening, and helps inhibit melanin production. The Peach 77 Niacin Enriched Cream combines it with niacinamide for dual brightening action.

Which Skin Type Is Anua Suitable For?

Anua offers products across its range that suit sensitive, oily, dry, combination, acne-prone, and normal skin types. The brand's strength is in formulations designed for sensitive and reactive skin, but different product lines serve different needs.

• Oily skin: The Heartleaf Cleansing Oil, Cleansing Foam, and Heartleaf 77% Soothing Toner work well. Lightweight textures absorb without adding oil. The Azelaic Acid Serum helps control excess sebum.
• Dry skin: The Rice 70+ Glow Milky Toner, 3 Ceramide Panthenol Moisture Barrier Cream, and 7 Rice Ceramide Serum provide sustained hydration. Layer the PDRN mist underneath for extra moisture.
• Combination skin: The Heartleaf 77% Soothing Toner balances both oily and dry areas. The Peach 77 Niacin Enriched Cream hydrates without heaviness.
• Sensitive skin: The entire Heartleaf line is formulated for sensitivity. No fragrance, no parabens, no harsh alcohol. Hypoallergenic, non-comedogenic, and dermatologically tested. Patch test any new product regardless.
• Acne-prone skin: The Heartleaf Cleansing Foam with BHA helps clear pores. The Heartleaf 77% Soothing Toner calms post-breakout redness. The Azelaic Acid Serum addresses both active acne and post-acne marks.
• Mature skin: The PDRN Hyaluronic Capsule Mist and Niacinamide + TXA Serum address hydration and pigmentation. The 3 Ceramide Panthenol Cream supports barrier function, which weakens with age.

Which Skin Concerns Can Anua Help Address?

• Redness and sensitivity: The Heartleaf 77% Soothing Toner, Azelaic Acid Serum, and Heartleaf 80% Soothing Ampoule all target visible redness through anti-inflammatory botanicals and calming actives.
• Acne and breakouts: The Heartleaf Quercetinol Cleansing Foam uses BHA to clear pores. The Azelaic Acid Serum has antibacterial properties. The Heartleaf Cleansing Oil removes sebum plugs without clogging pores.
• Dark spots and pigmentation: The Niacinamide 10% + TXA 4% Serum is the most targeted product for this concern. The Peach 70% Niacin Serum and Peach 77 Cream provide gentler brightening. Use with daily sunscreen.
• Enlarged pores: The Heartleaf Pore Control Cleansing Oil and the Cleansing Foam work together to dissolve sebum and clear pore congestion. Consistent use can reduce the appearance of pores over time.
• Dullness and uneven tone: The Rice 70+ Glow Milky Toner, Peach 70% Niacin Serum, and Peach 77 Cream address dullness through hydration and brightening actives.
• Dehydration: The PDRN Hyaluronic Capsule Mist, 3 Ceramide Panthenol Barrier Cream, and 7 Rice Ceramide Serum all target moisture retention and barrier repair.
• Damaged skin barrier: The 3 Ceramide Panthenol Cream and 7 Rice Ceramide Serum use lipids that mimic the skin's natural barrier structure. The Heartleaf Soothing Toner calms barrier-related irritation.

How to Build a Routine with Anua

You do not need every product from the brand. Pick items based on your primary concern and build from there.

Morning Routine

• Cleanser: Heartleaf Quercetinol Pore Deep Cleansing Foam
• Toner: Heartleaf 77% Soothing Toner or Rice 70+ Glow Milky Toner
• Serum: Niacinamide 10% + TXA 4% Serum or Peach 70% Niacin Serum
• Moisturizer: Peach 77 Niacin Enriched Cream or 3 Ceramide Panthenol Barrier Cream
• Sunscreen: Apply a broad-spectrum SPF like Anua Heartleaf Silky Moisture Sun Cream

Evening Routine

• Cleansing oil: Heartleaf Pore Control Cleansing Oil (first cleanse)
• Foam cleanser: Heartleaf Quercetinol Pore Deep Cleansing Foam (second cleanse)
• Toner: Heartleaf 77% Soothing Toner
• Serum: Azelaic Acid 10 Redness Soothing Serum or 7 Rice Ceramide Hydrating Barrier Serum
• Moisturizer: 3 Ceramide Panthenol Moisture Barrier Cream

Tips: Do not start multiple actives at the same time. Introduce one new product every two weeks. Patch test on a small area of your jaw or inner arm. If you use the Azelaic Acid Serum and the Niacinamide + TXA Serum, alternate them rather than layering both in the same routine. Always use sunscreen the next morning after any treatment serum.

How to Choose the Right Anua Product

• If redness is your main concern: Start with the Heartleaf 77% Soothing Toner. The 40ml size at BDT 700 is the cheapest way to test whether heartleaf works for your skin.

• If dark spots are your priority: The Niacinamide 10% + TXA 4% Serum targets pigmentation directly. The 10ml mini at BDT 700 lets you try it first.

• If your skin is dehydrated: The Rice 70+ Glow Milky Toner plus the 3 Ceramide Panthenol Barrier Cream gives a hydration-focused routine.

• If pores and oiliness bother you: The Heartleaf Pore Control Cleansing Oil + Heartleaf Quercetinol Cleansing Foam double-cleanse combo addresses congestion and excess oil.

• If you want a complete starter set: Cleansing Oil (20ml mini, BDT 500) + Heartleaf Toner (40ml, BDT 700) + any serum mini (10ml, BDT 700) = full routine for under BDT 1,900.

• For Bangladesh's climate: Stick to gel-creams and water-based toners in summer. Save richer creams like the 3 Ceramide Panthenol Barrier Cream for winter or air-conditioned environments where your skin dries out.

Why Choose Anua Brand Products in Bangladesh?

Anua is one of the few Korean brands that builds every product around a single hero ingredient at a concentration high enough to deliver traceable results. In a market full of vague "10-in-1" claims, that clarity is useful.

For Bangladeshi skin specifically, several factors make the brand practical:

The humid climate in Dhaka and most of Bangladesh makes heavy creams uncomfortable. Anua's water-based toners, lightweight serums, and fast-absorbing creams work better in heat and humidity than cream-heavy routines.

Redness, post-acne marks, and oiliness are among the most common skincare concerns in Bangladesh's climate. The Heartleaf line addresses redness and sensitivity, the Niacinamide + TXA line targets post-acne pigmentation, and the cleansing products manage oil and pore congestion.

The price range (BDT 500 to 3,500) with mini sizes starting at BDT 500 makes it easier to experiment without wasting money on a full-size product that might not suit your skin.

Why Buy from Korean Shop Bangladesh?

Korean Shop Bangladesh is a local Korean skincare retailer where you can shop Anua products online or visit the physical store.

The store is at Shop 1075-76, 1st Floor, Shimanto Shombhar Shopping Complex, Dhanmondi-2, Dhaka 1205. You can browse products, ask questions, and buy directly.

Cash on Delivery is available across Bangladesh. Dhaka orders arrive in 1 to 2 business days. Other districts receive delivery within 3 to 5 business days.

For help choosing between the Heartleaf Toner and the Rice Toner, or figuring out which serum suits your skin type, the support team is on Facebook and Instagram. Call the hotline at 01303-779646 or email koreanshopbangladesh@gmail.com.

Frequently Asked Questions (FAQ)

1. What is Anua known for?

• Anua is known for its Heartleaf 77% Soothing Toner, a lightweight Korean toner containing 77% heartleaf extract that calms redness and soothes sensitive skin. The brand focuses on high-concentration botanical formulations with minimal, clean ingredient lists. Products are vegan-friendly, fragrance-free, and dermatologically tested.

2. Is Anua a Korean skincare brand?

• Yes, Anua is a South Korean skincare brand founded in Seoul. The brand sources its signature heartleaf from Ulleung Island and peach extract from Jeju Island, both in South Korea. All products are developed and manufactured in South Korea.

3. Is Anua suitable for sensitive skin?

• Yes. Anua's Heartleaf line is formulated for sensitive and reactive skin. Products are hypoallergenic, non-comedogenic, and dermatologically tested. They contain no artificial fragrance, parabens, or harsh alcohols. The EWG Green-grade ingredients provide additional safety assurance. Patch test any new product before full application.

4. Is Anua suitable for acne-prone skin?

• Yes. The Heartleaf Quercetinol Cleansing Foam contains BHA to clear pores. The Azelaic Acid Serum reduces acne-related redness and inflammation. The Heartleaf Pore Control Cleansing Oil is non-comedogenic and helps remove sebum plugs. Start with one product and introduce others gradually.

5. Which Anua product is best for beginners?

• The Heartleaf 77% Soothing Toner in the 40ml mini size (BDT 700) is the best starting point. It works across skin types, calms redness, and hydrates without irritation. After testing the toner, you can add a cleanser or serum based on your specific concern.

6. Which Anua product is good for dry skin?

• The 3 Ceramide Panthenol Moisture Barrier Cream provides deep barrier repair and sustained hydration. The Rice 70+ Glow Milky Toner adds hydration and glow. Layer the PDRN Hyaluronic Capsule Mist underneath for additional moisture.

7. Which Anua product is good for oily skin?

• The Heartleaf 77% Soothing Toner balances oil and hydration. The Heartleaf Quercetinol Cleansing Foam controls excess sebum. The Heartleaf Pore Control Cleansing Oil removes oil-based impurities without clogging pores. All three have lightweight textures that absorb quickly.

8. How do I choose the right Anua product?

• Start with your primary concern. For redness, try the Heartleaf Toner. For dark spots, try the Niacinamide + TXA Serum. For dehydration, try the Rice Toner and Ceramide Cream. For pores and oil, try the Cleansing Oil and Foam duo. Mini sizes let you test before committing.

9. Can I use Anua products every day?

• Most Anua toners, cleansers, moisturizers, and mists can be used daily. The Azelaic Acid Serum and Niacinamide + TXA Serum can be used daily once your skin has adjusted. Start with every other day for treatment serums and increase gradually.

10. Can I use different Anua products together?

• Yes. The products are designed to work together. A common combination is Cleansing Oil + Cleansing Foam + Heartleaf Toner + serum + moisturizer. Avoid layering the Azelaic Acid Serum and Niacinamide + TXA Serum in the same routine. Use one in the morning and one in the evening.

11. Where can I buy Anua products in Bangladesh?

• You can buy Anua products at Korean Shop Bangladesh online at koreanshopbd.com or at the physical store: Shop 1075-76, 1st Floor, Shimanto Shombhar Shopping Complex, Dhanmondi-2, Dhaka 1205. Cash on Delivery is available nationwide.

12. What is the price of Anua products in Bangladesh?

• Anua products at Korean Shop Bangladesh range from BDT 500 (mini sizes) to BDT 3,500 (full-size products). The Heartleaf Toner 40ml starts at BDT 700. Full-size toners and serums are around BDT 2,200 to 2,300. Check the product pages for current pricing.

13. Does Korean Shop Bangladesh offer Cash on Delivery?

• Yes. Cash on Delivery is available across Bangladesh. Pay when your order arrives. No advance payment required. Dhaka deliveries take 1 to 2 business days and other districts take 3 to 5 business days.

14. How long does delivery take?

• Dhaka orders are delivered in 1 to 2 business days. Other districts across Bangladesh take 3 to 5 business days. Contact 01303-779646 or message on Facebook for tracking.

15. Is there a physical Korean Shop Bangladesh store in Dhaka?

• Yes. The store is at Shop 1075-76, 1st Floor, Shimanto Shombhar Shopping Complex, Dhanmondi-2, Dhaka 1205. Visit to see Anua products and other Korean skincare brands in person.