Heimish Pink Clay Purifying Wash-Off Mask is a clay-based face mask designed to deeply cleanse pores, control sebum, and soothe the skin. It features key calming and purifying ingredients like calamine and zinc oxide, along with pink clay (kaolin + bentonite), botanical extracts, and essential oils. The texture is creamy/pink, and it’s meant to be applied on dry skin, left to dry/tighten, then rinsed off. It’s vegan, alcohol-free, and formulated to be gentle on sensitive skin.